Friday, September 23, 2011

DIY Online Marketing Strategy in 7 Steps

Many people approached me lately seeking my advice on finding the right mix for a comprehensive, yet easy-to-implement, online marketing strategy for their startup websites. This blog post presents, based on my own experience, a successful formula to launch an online marketing campaign which will ignite your website performance. The formula is consisted of 7 steps as follow:

1- On-Page Optimization
- Ensure that your pages are indexable
- Ensure that Google knows about your site
- Ensure that crawlers can crawl your site and robots and index the site
- Brainstorm the keywords that your clients would most likely Google
- Develop a one-line mantra and short 30 second elevator pitch
- Ensure the meta tags on site reflect the keywords, mantra and pitch

2- Site Submission
Submit your website’s URL to the following directories and websites:
2. Best of the Web
4. Yahoo!
6. MSN
It is advisable to search for more directories and submit your website’s URL to them.

3- Pay-Per-Click Campaign
- Establish Google Adwords account
- Define monthly budget
- Define keywords and target locations
- Define marketing copy and the ‘call to action’
- Test various marketing copy alternatives
- Optimize campaign for efficiency, performance, ranking
- Integrate Google AdWords account with Google Analytics account for traceability
- Monitor and adjust campaign based on performance expectations

4- Social Networking Initiatives
- Establish accounts on the following social networking sites:
1. LinkedIn
2. Facebook
3. YouTube
4. Twitter
5. Flickr
- Create consistent profile using defined keywords
- Link accounts back to your website to build inbound links

5- 3rd Party Content Management Systems (CMS)
- Establish accounts on the following blog sites:
1. Wordpress
2. Blogger
- Create blogs based on mantra, elevator pitch, product/service offerings and descriptions.
- Provide regular (minimum of one article per week per blog), unique, relevant content, tagged and optimized for lead generation and conversion.
- Include social bookmarking tiles, links to professional social networking profiles, and references to network of resources, friends and primary web site.

6- Social Bookmarking
- Establish accounts on the following blog sites:
1. Technorati
3. Digg
- Drop social bookmarking tiles on all sites within the network
- Actively visit each page of each website in the network and bookmark

7- Web Analytics
- Ensure that Google Analytics is effective on your website
- Determine your website visitors ‘call to action’
- Set up conversion goals to track web site visitor calls to action
- Ensure connectivity between Google Adwords and Google Analytics
- Produce, monitor, and disseminate analytics weekly/monthly reports


  1. Really great, thanks for posting. These will benefit all. Testimony is the best form of marketing. If you have tried the products or services, enter your own testimony.

    Affiliate marketing

  2. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.[4] Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, Online Marketing

  3. Online marketing is best for small businesses. There are many advantages to internet marketing. Companies place their business and products on the internet to gain access to millions of customers.

    Campaign-Based Marketing

  4. My partner and I have a new subscription-based site we're going to be launching shortly and are researching the best ways to reach out to the online communities at the onset. Please tell any thoughts on the best way to attempt to launch such a campaign?

    Campaign-Based Marketing

  5. Thank you for posting this. I'm really interested in online marketing and it's always nice to learn about new and effective tactics. Do you by any chance know which is the best ppc company to hire?

  6. This looks like a very well thought out marketing plan. Like something an seo agency would present to a client in a fancy folder during a fancy meeting. Very informative and well done. You really know how to run an internet marketing campaign!

  7. Using some good search engine marketing techniques:

    1) Pay Per Click and Cost Per Click Marketing.
    2) Social Media Optimization.
    3) Online Product Promotion.
    4) Search Engine Optimization.
    5) Video and Audio Posting
    6) Online Banner Advertising.
    7) Classified Ads Posting.

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