Friday, June 17, 2011

#BHSocialMedia: Your Social Media Source

You keep hearing about social media and how it is spreading like wildfire locally and regionally. You might have also heard about how social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic, and generate conversions.

But as a business person with a crazy schedule, saddled with the added stress of rocky economic times and a shrinking marketing budget, you might wonder:

  • Is there any real business value to social media, or is it mostly buzz?
  • And if there is value, how on earth will I have time to learn it and use it effectively?
  • And if it was really simple and it can do all sorts of magnificent things for your business, why aren’t most businesses in Bahrain today leveraging this medium as part of their online marketing strategy?

This where #BHSocialMedia Roundtable Meeting come into place! #BHSocialMedia understand the social media has been around for some time now, but it is only now that businesses are starting to learn that there is a way to leverage this medium. 

#BHSocialMedia is here to promote the social media awareness and help the local business society understand some of the opportunities and challenges associated with social media, whether you are a small business that services a local town or an international one that works on a global scale.

On Wednesday 15th June 2011, #BHSocialMedia had its 1st Roundtable Meeting in Alayam Media Centre. The meeting brought together social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados, and technology journalists.

It was also an honour to be to be the main speaker in #BHSocialMedia 1st Roundtable Meeting, and my presentation received an excellent review and feedback from the audience. Find below a link to view it online through SlideShare:

The presentation contains the latest stats and trends in the MENA and GCC regions (as of Q1 of 2011) for Facebook, Twitter, and LinkedIn. Nevertheless, I always believe that trend-chasing and random leaps into social media will not enhance any business’s bottom line. Only the strategic social media participation, i.e. the alignment of social media activities with your business objectives and target demographics will do. So, at the end of the presentation I introduced 3 mind stimulating questions to the audience that brought up hot discussions at the meeting.

Now, in light of the current stats and trends, feel free to virtually participate by submitting your answer to the same questions:

  • How to use social media as a Market Research tool?
  • How to use social media as a Virtual Shop/Showroom?
  • How to use social media as a Customer Relationship Management (CRM) tool?