Wednesday, June 27, 2012

Project Re:Brief

I came across this interesting advertising project by Google, and I thought of sharing it with you. Please note that all the below links are to YouTube videos.

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers?

They re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. For more info, visit:

Introduction to Project Re:Brief

(1) Coca-Cola | Mobile Ad Demo

Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"

(2) Volvo | Tablet Ad Demo

Amil Gargano - Re-imagining Volvo, "Drive it Like You Hate it"

(3) Avis | Tablet Ad Demo

Paula Green - Re-imagining Avis, "We Try Harder"

(4) Alka-Seltzer | Mobile Ad Demo

Bob & Howie - Re-imagining Alka-Seltzer, "I Can't Believe I Ate The Whole Thing"