In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers?
They re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. For more info, visit: http://www.projectrebrief.com/
Introduction to Project Re:Brief
(1) Coca-Cola | Mobile Ad Demo
Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"
(2) Volvo | Tablet Ad Demo
Amil Gargano - Re-imagining Volvo, "Drive it Like You Hate it"
(3) Avis | Tablet Ad Demo
Paula Green - Re-imagining Avis, "We Try Harder"
(4) Alka-Seltzer | Mobile Ad Demo
Bob & Howie - Re-imagining Alka-Seltzer, "I Can't Believe I Ate The Whole Thing"