Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar. Here are the tips to help you hire the right SEO firm:
Ask for References
It is perfectly reasonable to want to speak with current or past clients when vetting a search engine optimization firm. The good SEO companies will gladly furnish samples of their work, and make available past clients you can speak to. If a firm can not, or will not, it may mean they are not a good fit for the job.
Look for ROI, Not Cost
In SEO, as in business, you get what you pay for. A search engine optimization firm offering bargain-level pricing will likely deliver bargain-level results. Instead of looking for the cheapest option, look for a company that will offer the best return on your investment. Ideally, you can spend a little more now to get a lot more later.
Avoid Firms who have all the Answers
Search engine optimization is a complex and ever-changing trade. The SEO firms that understand this are flexible, and often ask more question then they give answers. If a firm claims to know all the answers, or offers guarantees that seem to good to be true, it may be indication that they lack the expertise you are looking for.
Find a Firm that Fits You
Search engine optimization is an imperfect science. One size certainly does not fit all, and the best campaigns are customized to fit the needs of each client. Even if a firm looks great from the outside, that does not necessarily mean they are perfect for you. Make sure there is a strong fit between their offerings, their specialties, and the personality of your company.
Trust Your Gut
There are many good SEO firms out there, and there are a few very bad ones. The tips so far in this blog post should help you identify the former, and avoid the latter. But in the end, there is no substitute for common sense. Trust your instincts, and chances are, you will end up with a reputable firm that best fits